“Let’s face it, most uses of virtual reality in literature and film have been highly dystopic,” Cioffi says. “What matters isn’t the technology, it’s the thinking. It’s the notion that you are talking about artists, makers, thinkers, working in communication and building methods that are about placing you elsewhere. I really believe in my lifetime that it will be decided whether the fundamental driver behind these experiences will be humans or algorithms—so I know what I’d like to work towards.”